Industry Trends
1. With the continuous development of the economy, my country's stainless steel hardware tool processing industry has gradually become the main force of the world's hardware tool industry. The demand for hardware tools in some developed countries, especially developing countries such as Africa and the Middle East, is increasing at a rate of more than ten percent every year.
2.Second, the development of e-commerce. In the field of e-commerce, the driving force of this innovation is even stronger. If traditional traders still stay on the old topic of whether e-commerce is suitable for hardware circulation and sales, they will only be eliminated. As a merchant, there is no strength and ability to develop a huge e-commerce platform, and this is what operators have to do. Anmei Mall has invested more than 50 million yuan in the construction of an e-commerce website. Today, there has been a small breakthrough in this area. A large number of brand owners have begun to accept the online mall model to conduct business, and have effectively improved their sales performance.
3. With the intensification of global competition, in order to improve competitiveness, industrial capital has become an important theme in the operation of the industry.
4.Fourth, the requirements of the international market for domestic hardware products will gradually develop and change, and there will be higher requirements for the quality, packaging, and delivery period of Chinese products, and even gradually extend to the production process and product research and development, and integrate products with environmental protection. , energy resources, human environment combined. And the huge market and the gravity of the central position will further attract the manufacturing centers of multinational hardware companies to transfer to China.
5.Fifth, to provide a platform for the new sales model. At the Shanghai Hardware Fair in March, a new type of distributors appeared, with one-stop product distribution as the core, national chain as the business model, unified logistics distribution and after-sales service as the feature, and capital as the major Stick, is opening a new hardware business competition. The author believes that although this is only a beginning, it represents a trend, and the new model pays more attention to platforms, systems and services. The hardware industry is also more reflected in the e-commerce platform.
6. Create a new development model. The development and construction of the traditional hardware and electromechanical market is dominated by the real estate development model, and a simple cooperative relationship with traders is formed by means of shop sales and leasing. For developers, this method has less financial pressure and simple operation, but the disadvantage is that it cannot better attract the entry of brand resources. There are many new development models, such as the establishment of a hardware brand exhibition and sales hall, which provides an exhibition and sales platform for brand products at zero cost, and the company organizes personnel to manage the store, with a unified image and unified service. Divided to achieve a win-win situation. For the company, the original rental income was achieved through product sales, but the effect achieved is that good brands can be gathered together to create a brand platform, thus breaking through the shortcomings of insufficient brands in the professional market.
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